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THE BRAND

dumbrichGIRLS is the sister brand to DUMBRICHAPPAREL. While DUMBRICHAPPAREL expresses the bold street trends, dumbrichGIRLS celebrates the female aesthetic of street style influenced by the 70’s

THE COLLECTION

The inspiration of the "DISCO MAMI" collection were the most bold pieces that we all know and love  throughout the 70's. Each piece showcases a bold Disco Queen who isn't afraid to stand out whether it be through bell sleeves, dramatic bell bottoms or simple geometric accents. She is ready to arrive and steal the show no matter the occasion.